Niacinamide Launch - Olay

Olay created a new product featuring Niacinamide and Peptide 24 as the main ingredients, and needed campaign assets to launch their product. We focused on visualizing the main product benefit - hydration. I worked with Art Directors to create the below Over The Top (OTT) streaming 0:15 for the exclusive Sam's Club product launch.

​

In addition, I art directed the shoot for the product images themselves. The main focus of the imagery was to evoke skin smoothness using visuals of orchid petals.

​

Role (video): 3D modeling, Animation, Editing

Role (images): Art Direction